Archive by Author
The Importance of Differentiation Part 2: Master Your Offline Brand

The Importance of Differentiation Part 2: Master Your Offline Brand

When 26 year old William Reigle became a victim of downsizing at an otherwise stable IT company in downtown Chicago he made a realization: working at the same office for the first four years after graduating college had left him in a vulnerable position. Other young professionals who had made job changes in recent years [...]

Read full storyComments { 0 }

The Importance of Differentiation

One of the greatest challenges of finding work in an economy plagued with downsizing, cutbacks, and an overbearing sense of frugality is differentiation. How do you position yourself to be seen as unique and special? In my line of work I always try to think about how to make my clients stand out, get attention, [...]

Read full storyComments { 2 }

Hello Chicago!

As a young professional living and working in the Windy City I was honored when Fred Cadena asked me to author posts at the Young Professional of Chicago Blog. Bringing to bear my extensive knowledge of social media, interactive advertising, and other technology related topics I hope to highlight issues important to those of you [...]

Read full storyComments { 0 }