Archive | June, 2009

Burnout—A Deeper Look

  Burnout is a term that is commonly used to describe the plight of many employees in which extreme stress related to demanding work environments causes emotional and physical fatigue, stress, and other negative effects. Individuals from diverse industries, including health care, business, real estate, social services, and many others, can suffer from burnout. I [...]

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Protecting Your Trademark On Facebook

Protecting Your Trademark On Facebook

Facebook recently announced that users can create a personalized URL to their facebook pages. [For example, facebook.com/ErinEWright] This option goes into effect on Saturday June 13, 2009 at 12:01 a.m. EST. Facebook has also created an online form for TM owners to prevent their trademarks from being registered as usernames by other Facebook users. Trademark [...]

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Throw Out Your Elevator Speech!

Do you have a polished “elevator speech”? How often does it work, and what is it really intended to do? Think about it. In the world of sales an elevator speech is intended to: Get the other person interested enough in your product or service to either 1) buy from you and/or 2) get a [...]

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Is Copyright Right For You?

Is Copyright Right For You?

Are you in a creative industry where you thrive on generating ideas? Are you a freelance writer, software designer, architect, or professional dancer? Whether you are or not, protecting an idea may be important to you at some point, now or in the future. A copyright allows the creator of an original work to control [...]

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